Long thought of as the stepsister of Vail on the national and international resort circuit, Beaver Creek was looking for a way to forever change their story. We helped them by accentuating their old-world elegance. Borrowing from the original winter wonderland glamor of the Swiss Alps, we created a vintage Swedish poster campaign. It helped us talk about the hot chocolate and cocoa waiting for you at the end of a long day of swishing through what is arguably the most gorgeous terrain in the Rocky Mountains—and all through a richly authentic lens. The images from our campaign became flags throughout the mountain village. This is how we brought Beaver Creek into the lime-light. And they have never been second best again.