Located in the heart of Fraser, and at the base of the Winter Park Ski Resort, Grand Park was designed to be one of the first ‘Leeds’ certified developments in the county. Its construction was impeccable. But its location was long-thought to be less than perfect. The problem? Running through it was the historic Rio Grand Railway. So we looked at the magnificent beauty of architecture of the homes combined with the unparalleled price point. We gave our buyers the message that they could now finally have the second home they’d always wanted to share with their children and their grandchildren. We co-branded the location with a move-in incentive from Crate and Barrel. We added a philanthropic partnership with National Jewish Hospital. And we got the market’s attention. The train? It sounds like home.