When you google B2B appointment setting, lead generation, or lead nurturing, what you get is over 100 hits of companies you can’t understand, and worse yet, websites you can’t read. So on the surface, our job to create a new brand image for this web-based national company looked easy. But it wasn’t. We had to not only clearly define who they were among that competitive jumble, but make them easily accessible, authentically memorable, and differentiate them in a way that would have them on the top of the google search every day of the week. To their website, we added a lead capture tool, a social interactivity that was inviting and engaging, and helped them carve out an image as the thought leader in that industry.