When Century Communities came to us, they wanted one thing: to make their pinnacle luxury new home project look and feel like nothing else they’d ever done. We started with the research to find an unforgettable and original brand name. We created the brand story, the brand position, the logo, and an authentic Mediterranean look and message strategy. We coordinated these Mediterranean textures and styles to appear on the entrance gates, signage, and sales center. The brand position we developed was: ‘This is where you live.’ Our goal was to make sure that we consistently delivered on that promise.